THE SCIENCE

 
THERE IS A SCIENTIFIC METHOD TO OUR VALUES-BASED MADNESS.
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IMPLICIT ASSOCIATION and RESPONSE LATENCY

Implicit Association Testing (IAT) measures provide an indication of an individuals immediate, instinctual, intuitive and subconscious responses to a set of beliefs, attitudes, norms or behaviours. Free from the biases of conscious rationalization and choice, this implicit measure offers a deep, emotional-level evaluation of an individuals values.

 

Implicit assessment provides insight into subconscious thoughts, feelings and influences that are inaccessible to the conscious introspection included in interviews and self-assessment testing. Response Latency is the time span between a stimulus and a response or reaction. It is often used in psychology, especially in experiments in cognitive or social psychology. Both Implicit Association and Response Time Testing are backed up by over 20 years of scientific research.

 

The MindMetrics Values Assessment platform

provides an accurate, stable and effective alternative to psychometrics, where it’s primary advantage is bypassing self report biases and human self report error. It provides an accurate indicator of the implicit emotional and attitudinal relationship of an individual towards any value.

© 2018