SCIENCE

 
THERE IS A SCIENTIFIC METHOD TO OUR VALUES-BASED MADNESS.

Our unique implicit association exercise has been developed using: 

Implicit Association Testing (IAT)  

provides an indication of your immediate, instinctual, intuitive, and unconscious responses to a set of beliefs, attitudes or norms. Free from conscious rationalization and choice, our Implicit Association exercise offers a deep, emotional-level insight into an individual's Values Bias.

Response Latency

is the time between the presentation of a stimulus and a response or reaction to it. Response Latency is used extensively in both cognitive and social psychology research. Together with IAT, it provides insight into the implicit (unconscious) associations and attitudes held by individuals toward a value framework. 

Backed up by over 20 years of scientific research, these are proven and effective tools to raise awareness and generate insight about implicit biases.

EFFECTIVE.
ACCURATE.
BACKED BY SCIENCE.

mindmetrics provides an accurate and effective way to bypass the numerous disadvantages of self-assessments such as impression management; lack of self-awareness; self-report biases and human error.

 

It gives practical insight into the blind-spots and unconscious attitudes individuals hold toward organizational values, which we call a Values Bias. We are all likely to have a Values Bias, it just differs from person to person, and in the ways it could impact your work-life.

 

Using behavioural science, such as Acceptance and Commitment Training (ACT), our platform is designed to nudge and prompt Values Development by increasing psychological flexibility, shifting unconscious attitudes, and building connected teams grounded in shared values.