THE SCIENCE

 
THERE IS A SCIENTIFIC METHOD TO OUR VALUES-BASED MADNESS.

Implicit Association Testing (IAT)  

measures provide an indication of

an individuals immediate, instinctual, intuitive

and subconscious responses to a set of beliefs, attitudes, norms or behaviours. Unaffected by conscious rationalizations and choice, implicit measures offer a deep, emotion-level

evaluation of values associations

and their related biases.

Response Latency

is the time span between the presentation of a stimulus and a response or reaction to that stimulus; which provides an indication of the strength of relationship between the stimulus and the response item. It has been used extensively in psychological experiments in both cognitive and social psychology. 

Backed up by over 20 years of scientific research, these are proven and effective tools to raise awareness and generate insight about implicit bias.

SO YES, IT'S AWESOMELY SCIENTIFIC.

The mindmetrics platform

provides an accurate, stable and effective alternative to psychometrics, where it’s primary advantage is bypassing self report biases and human self report error. It provides an accurate indicator of the implicit emotional and attitudinal relationship of an individual towards any value.

© 2018